These days it’s getting less and less common to order your flowers from the local florist. Most people now turn to the internet when they need to ship a bouquet or arrangement of flowers. Online florists are enjoying huge success. But the ironic part is that many online florists services end up being referred back to the local florist in the recipient’s neighborhood.
Let’s say you want to search online florists to send an arrangement to your Aunt Liz. She lives in Detroit and you’re in Miami. Well, you’re not going to ask a Miami florist to send a bouquet all the way to Michigan. So, when you order from an online service, the network of local florists will be scanned and it will be determined which florist will fulfill your order. As soon as you hit send, the online system checks and assigns you a florist in Detroit who services your aunt’s neighborhood. That’s how the flowers can be guaranteed to get there the same day or the next day. If they had to be trucked or flown there, the guarantee could never stand.
So, now that you know how your flowers get delivered locally, what should you look for in an online florist? First, you should check their guarantee. Can they get your arrangement to a funeral parlor the day you need it to arrive? Do they promise your money back if the recipient isn’t satisfied. Can you see photos of the exact bouquet you’ll be ordering or does it say something like “styles may vary”? You want to know exactly what you’re paying for, so ask for specifics.
You want to go with an internet florist that does volumes of business. When they have a bigger clientele they can get better deals on the flowers and pass the savings on to you. You’ll be shocked at how expensive a small bouquet of flowers can be these days. So be sure that you’re paying for freshly arranged flowers for the money you are going to spend.
One alternative you might want to consider is calling the 800 number the florist’s site lists. Speak with a live representative to place your order rather than clicking through online. A person can walk you through the different options and often give you a better deal if you ask for it. And it never hurts to ask. You can also ask about specific flowers you might not see listed online.