31. January 2016 · Comments Off on 3 Tips To Choosing Great Florists · Categories: florist · Tags: ,

Local florists continue to be a popular way to purchase flowers and bouquets for special occasions. But the Internet has also opened up a new door of opportunity to search and select the desired floral arrangement or bouquet online and then order and have it delivered any where in the world.

Let’s look at some tips to find the best florist to meet your needs.

1. Recommendations

Word of mouth has always been a popular way that people find out a good florist in their local area. Often when friends or family members either send or receive flowers or gift baskets from a florist they will tell others what they thought of the florist’s service. So this is something to keep in mind when first considering selecting the best flower shop for you.

Have you had anyone you know who sent or received any bunches of flowers lately? How about anyone who has been married recently? Brides always place a great deal of importance on their bouquets for their special wedding day. The bouquets for the brides’ maids or the boutonnieres or corsages for the groom and groomsmen are also extremely important. So if you know of anyone who recently had their marriage ceremony then they are sure to be a great source of information on the florist that they used.

We recently had some close friends who got married in Queensland, Australia and they used the services of a local Gold Coast florist for all of the flowers for the whole bridal party. They also purchased matching flowers to decorate the church and corsages for the parents of the bride and groom.

2. Speed of Service

When you first contact a florist to ask about making an order then the speed with which they reply to you is a good sign of the kind of service that you will receive. It is important to choose a service the responds in a timely manner. If this is lacking then other aspects of their services may also not be up to par.

3. Professionalism of Service

It is always important also to keep in mind that you want to work with a florist that is professional in all of the services that they offer.

How prompt are they in responding to your inquiries?

Are they willing to spend time talking with you to discuss your own particular needs and desires in regards to your flower purchase?

Are they happy to show you examples of their previous work? This is especially important online, but also in a physical local store.

Do they have Testimonies of previous happy customers and clients that they are happy to share with you?

Each of these 3 factors above is important starting points to keep in mind when searching for a florist both locally or on the Net.

23. January 2016 · Comments Off on Why Your Flower Shop Should Belong to a Wire Service · Categories: florist · Tags: ,

More or less all florists, whether brick and mortar, or online, are a part of a wire service. A wire service allows a local florist to send and receive orders from across the country and worldwide. The florists receive a commission from the sale. A customer expresses to the florist they would like to “wire flowers”, meaning they need to get flowers to another town, state, or country. Then, the flower shop would then send the order to another member florist and both florists would receive a commission percentage for the order. This has allowed for the growth of the florist industry, expanding the floral business from local only to worldwide.

The florists’ wire services have had to evolve to keep up with the fast-tracked and accelerated use and competition of the internet. To survive, they have had to adapt; a modern-day version of Darwin’s’, “Survival of the Fittest”. Wire services have had to provide florists with more services and programs than ever before. Instead of viewing wire services as a business competing with online floral programs to deliver flowers, they have integrated the online presence with services they currently offer to their member florists. In fact, one of the major benefits of belonging to the larger wire services is that they provide their member florists with an online presence and have made it extremely easy even for the computer illiterate florist. Some of the added bonuses now offered by traditional wire services include the following:

· Florists have an internet presence that gives them 24 hour a day exposure.

· They may offer a service that allows florist to re-sell to previous customers on birthdays or to notify them of featured sales, allowing the florist to stay in touch with the customer.

· Wire services may offer a 24 hour answering service, thereby taking orders for a shop all day and night.

· The online presence they offer gives the florist another source for flower orders from all over the globe.

When receiving and filling incoming wire orders, use it as an opportunity to market your store and to sell yourself. Trust me, the quality of the flowers ordered from New York and sent all the way to a shop in California gets back to the buyer. You want to fill the order to value, plus give a little extra. If you have a sixty dollar order, put sixty-five dollars into it. Being as much of a florists’ inventory is perishable, the incoming wire orders also give us a chance to use up the perishable inventory. The added extra will pay off in word of mouth advertising, which is invaluable. Never think the person who ordered the flowers “will never know”!!

A couple of more reasons to belong to a wire service or two are some of them offer floral design certifications and floral competitions, which will enhance your credibility as a solid member of the floral industry. In addition to that, to be affiliated with a national or worldwide chain adds trustworthiness to your store as well. FTD and Teleflora are household names, thus having your flower shop associated with them can be immensely rewarding.

Wire services are just one method a florist can make money. It would be a good practice not to rely heavily upon them for income. It is just a service florist provide to their customers who want to send flowers long-distance. When receiving orders, the receiving florist has to cover the cost of the flower, labor and delivery, upfront. They also forgo about twenty to thirty percent of the amount of the wire order to the wire service and the florist on the other end. Any wire services used, should not make up more than ten to twenty percent of the total income of the business. Remember, wiring flowers is a service to your customer; a convenience for your customer. But for the added bonuses listed above, it is wise to have at least one or two wire services to boost the profitability of your flower business.

13. January 2016 · Comments Off on Starting Your Profession As a Florist · Categories: florist · Tags:

Becoming a florist is I must say very easy. If you have love and passion for flowers, becoming a florist is extremely easy for you. There is no need to acquire any special skills or qualification to become a florist. Your desire, creativity, customer services skills and ability to work as a florist are enough to start your career as a florist. There are so many occasions where florist’s services come into use such as wishing loved ones, on their anniversaries, birthdays or when you are trying to make someone feel very special and so on. Being a florist, you first priority should be the accomplishment of customer’s goals. Normally, this job is associated with women and that is why most men tend to ignore this career.

Following are given few suggestions that you should consider to become a successful florist:


The first thing you need to have as a florist is the desire for and interest in flowers. This is important because without desire and interest you may not do well in this career.


The second thing which is required from you is your creativity. You creativity would be visible in the arrangement of flowers into different colorful patterns. Every florist arranges flowers to make bouquet but the question here is how your bouquet is different from other florists. Customers always look for quality and exclusive designs because everyone wants to be special.


Although, formal education or training is not necessary for this career, having enough knowledge about various species of flowers would be a great advantage. By having good knowledge about different types of flowers, you will be able to understand the needs of customers properly.


Gaining some beforehand experience before starting your career as a florist will be a huge bonus for you. Spending some time with florists who are already in this business and getting some useful information from them will help you a lot during your florist career. If possible you can work as a volunteer with any experienced florist to learn the art and skills of this career. All flowers are not used for all occasions and it is extremely nasty to give the wrong flowers in an important occasion. These all things you will learn during volunteer work.

Customer Service

Being a florist, you customer services are of major importance because your client base depends on your good services. The better the services more will be the client base. You good customer support and services will entice others. A happy customer is a big asset to your florist business.


Your reliability is next to your good customer services. You need to be reliable for your customers and for this you have to meet the deadlines and deliver the quality service to your clients.

By keeping all the above mention points in mind, you can become a successful florist. Always keep these points in mind in order to provide good services to your clients.

03. January 2016 · Comments Off on Flower Delivery Services · Categories: florist

Considering from the point of view of a florist, flower delivery service is certainly a lucrative business. And conducting it through Internet is even more gainful. It is undoubtedly a fast blooming business these days. Already a vast number of people are using the Internet for the purpose of shopping and taking various services. And the number of tech-savvy people is rising in each passing day, thereby extending the domain of online marketing even further.

When considered from the side of the consumers, these flower delivery services are of immense help to those people who have no time to reach out to their loved ones and gift the flowers personally. Thanks to the florists, they have someone to deliver the flowers on their behalf. They will not repent for the fact that they could not wish somebody a ‘happy birthday’ or a ‘happy anniversary’ even with some flowers.

By offering such service, the flower delivery service providers are getting the chance of making money out of it. The consumers are able to be a part of a ceremony by sending flowers, though remaining practically absent. While doing this, he will not require to compromise with an urgent piece of work. If he takes the service from an online florist then it is well and good. He can make the order from anywhere only if he has access to the Internet.

So many of the florists have websites through which they offer service. They take orders online and deliver the flowers on the ordered place. It is not possible to draw an exact distinction line as to who has the upper hand in the world of online flower delivery. If the consumers are getting the chance of making somebody happy by sending flowers, the florist also making a living out of it. Thus, it is a win-win situation for both the florists and the consumers.