29. February 2016 · Comments Off on What to Look for in a Wholesale Florist · Categories: florist

Today, companies are unable to find quality wholesale florists due to the changing economy. Corporations are merging with others, there are many technology changes and products suffer from these complex issues.

Below are some tips in finding the right wholesale florist in your area.

Florists provide their customers with knowledgeable, consistent sales staff. “Four out of five wholesale florists have salespeople who have been with the company for more than five years,” according to the Wholesale Florist & Florist Suppliers Association (WF&FSA).

Retailers value the individualized attention, expert knowledge and efficiency that this provides. Wholesalers know their retail customers’ favorite products and supplies. And they save their customers’ time by offering wide-ranging inventory and are able to obtain specialty items easily.

So when it comes to reliability and added value, retail florists know where to go-to their local wholesale florist. For years, wholesale florists have provided exceptional supplies, service, and expert knowledge to retail florists, event planners and wedding planners. Their customers keep coming back because of the reliability, quality, and convenience that florists provide and the feeling their wholesaler knows them and knows what they want.

In a survey of 358 retail florists conducted by the Florist & Florist Supplier Association, retail florists ranked florists as the best source of high quality cut flowers, as the most reliable supplier, and as the best value for their money. More than 90 percent of those surveyed praised florists for their courteous and professional salespeople and the long-term relationships that have emerged between retailers and wholesalers as a result.

In selecting a florist, there are four things to remember:

1. Open communication-retailers need to talk about their ideas and be open to
suggestions. Keeping an open mind will help the communication go smoothly.
2. Have a budget in mind-the florist can then help clients stay within monetary limits. Much
time can be wasted without a preliminary budget in mind.
3. Choose someone who is detail and service oriented-they should provide both in-store shopping for perishables and hard goods, and they should have delivery capabilities.
4. Quality and best selection of products-make sure the quality exceeds your expectations, and that there is a wide variety of choices.

In conclusion, keep in mind these key points when selecting a florist to build a relationship with. Many companies claim they are service-oriented or can handle large orders. It is recommended to interview several wholesale florists in your area before deciding. It may take some time to do this upfront, but well worth it in the end. The ultimate goal is to have a long-lasting, reliable relationship with your wholesale florist.

20. February 2016 · Comments Off on How To Choose Your Florist · Categories: florist · Tags:

With all the different types, colors, textures, shapes and sizes of flowers, choosing the right kind of flowers can seem like an overwhelming task. Fortunately there are some simple tips to help you find just the right florist for your needs.

For many people, choosing a florist is based on convenience. They may find themselves gravitating towards a particular florist simply because it is close to their homes or because their supermarket has a flower department. However, if you truly want the best, you have to be a little bit savvier when selecting your florist. Try looking one for one who is affiliated with a professional group. Professional florists who always try to be the best at their craft and business will belong to at least one of several groups such as wire services like FTD, Teleflora, etc. They will also be more likely to belong in other organizations such as a growers association, civic groups and the local chamber of commerce. Affiliation with these groups, especially wire services, not only say they are committed to their craft but this will allow customers to send flowers just about anywhere.

Look for a florist with quality products and good selection. The flowers should be fresh, the colors of the flowers should be rich and the plants should look healthy. Don’t go for florists whose flowers are already starting to show brown edges or wilting plants. Look for product selection variety as well. Florists that have cut flower arrangements, exotic flowers and tropical plants are usually considered to be of better quality than those who do not stock as many flowers. Florists with a larger stock of flowers usually rotate freshness better as well. A good florist is also somebody highly creative. Their artistic expression should show through the shop. If the florist has nothing else but the usual, ordinary bud vases, the customer should start looking for other florists with a more artistic flair. Creativity should be part of every good florists credentials. We believe this happens through accreditation with Floral Associations such as the American Institute of Floral Design (AIFD), a prestigious organization that tests and certifies florists with exceptional talent for design.

Aside from creativity, a good florist also knows how to establish rapport with the customer. They must be very good at customer relations because this is an important component of the floristry business. They must able to answer customer questions well and be able to provide customer with the same proper care and attention that he does to his flowers. A good florist should also remember the types of bouquets or arrangements you prefer, he must be able to keep track of your occasions and send you reminders about them. This happens with the use of modern floral technology. A good florist will also ask questions so they will know exactly what your needs are.

Another vital part of the business is the service. The florist must have his stall or establishment at a place that is clean and easily accessible and he must be open at convenient hours. A florist should also have a professional opinion ready, just in case customers have a hard time deciding what he wants. In addition to having quality flowers, a good florist will also have other complimentary products available, such as nice, decorative vases, floral food, and other gifts such as teddy bears, balloons, cards, etc.

A great florist will have years of experience and many returning happy customers. Its really great to find exceptional florist that you can always come back to whenever the occasion calls for it.

10. February 2016 · Comments Off on Why it is Best to Go With Local Florists · Categories: florist

Flowers are the best way to send a message to a loved one during special occasions. Every year millions of dollars are spent on flowers on different occasions. Whether you want to send a love message to your girl friend or boy friend during valentines or you want to shower the woman that brought you into this world with love during mothers day, or you want to send a gift to your newly wed friend all this instances will need flowers. Flowers play a significant role in our relationships with our loved ones. To pass a good message across it is paramount that you put a lot of preparation in to the process. That is the same case with flowers.To get the ultimate reaction which is in most cases put a smile on the person you are sending them to you need to make sure you choose the right flowers.

To do this you need the services of a professional in the flower industry. If you want to get good quality service for a project in any industry you always go for professionals in that industry. In the flower industry the person to go for when you need flowers is a florist.

Why you need a florist

Florist are well are trained on how to handle them, their different meanings as well as more than half a dozen other things to do with flowers. If you want to make that special day for a loved one let a florist help you in adding a special touch to them. They are trained on how to ensure the flowers selected bring out the intended emotions in the best way possible.

Online versus traditional florists

Due to the advent in technology more and more people are choosing to get their flowers from online florists. As mentioned earlier one of the key things that florists do is give them that special touch arranging them in an ornamental style. Online florists are a bit cheaper compared to traditional florists. In most cases you don’t have the time walk around several flower shops looking for that ideal flower for that special person and thanks to the online flower delivery services that is a thing of the past. With online florists you have the pleasure of choosing the flowers you want from the comfort of your home or office and having them delivered faster and more easily.

Despite the advantages online florists offer there are a few disadvantages that come with them. Some of the online florist lack basic know ledge of handling flowers as well as their arrangements and only use other florist to deliver the desired services.Adding a third party to the process is most likely to have a negative effect on the service with many mistakes as well as misunderstandings arising.

The advantage of choosing a traditional florist in particular if you have time to move around is that you get that personalized service that you lack in the online service. However with the world going hi tech I think traditional florists are going to be axed. To get a good online e florist you will need to do a little bit of research to get superb services.

01. February 2016 · Comments Off on 10 Things to Know About Wedding Florists · Categories: florist · Tags:

How do you envision your dream wedding? Are you floating down the aisle carrying a bouquet of the most breathtaking flowers ever seen? Do you imagine scores of flowers covering the altar and decorating the reception tables? If so, you will need the help of a great florist to help your dream become a reality. Not all florists are equal, however, and these are ten things that every bride should know about wedding florists.

  • Each florist has a unique style; look for one with a similar taste to your own. In other words, if every picture in a florist’s album shows very traditional rose and baby’s breath centerpieces, don’t assume that she will be able to recreate the spectacular custom wedding centerpieces made from cherry blossoms, orchids, and dangling crystal jewelry drops that you just saw on “Platinum Brides”. You are better off finding a florist who regularly designs the style of arrangements that you want.
  • Many florists can do a lot more than just provide flowers. Some also offer wedding planning services, or rentals for everything from tablelinens to custom lighting. This can be a real lifesaver for a time-pressed bride.
  • Trust their guidance. You hire a professional for a reason, and if she tells you that your favorite flower is out-of-season at the time of your wedding, accept her suggestions for substitutions. Even if budget is not a concern, you do not want to take the chance that an out-of-season flower you insisted on special ordering arrives the day before your wedding looking bedraggled and awful.
  • Prices fluctuate with demand. The classic example of this is that red roses cost an arm and a leg for weddings held right around Valentine’s Day. Either move your date or select a different variety of flowers if you do not want to pay a premium.
  • Florists can provide food-safe flowers for your wedding cake. There are two options here. You can request that your florist give your baker edible blossoms (so adorable on cupcakes) or that they find pesticide-free non-edible decorative flowers to decorate your wedding cake. This is a much less costly alternative to having a baker handcraft sugar flowers.
  • Your florist can move your ceremony flowers to your reception site after the service. This is a great way to avoid paying for more arrangements than you need, and most florists are happy to provide this service for a nominal fee.
  • You don’t always get what you pay for. Yes, there is a reason why the best-known florists charge more than some of the other ones. For instance, the floral designer who is renowned for creating one-of-a-kind fantasy centerpieces that not only match your reception d├ęcor, but also your gown, crystal bridal jewelry, the season, and your favorite colors will rightfully command a premium over the basic florist down the street. However, if you are interested in a very simple type of centerpiece, like a single flower bouquet, you may not need the services of such an accomplished florist, but they will still be more expensive. It pays to interview at least two or three florists.
  • Not all floral designers are in florists’ shops. Brides on a budget might consider contracting for the services of a florist at their local grocery store. They can often order virtually any type of flower that you want, the same as a regular florist. What you may not get is the same level of design service and delivery options.
  • If you ask your guests to take home the centerpieces, it may cost you extra. Speak to your florist about this beforehand. Some assume that the centerpieces will be going home with the guests and factor the cost of the vases into their estimates, whereas others will charge an additional fee for each vessel not returned after the wedding.
  • Finally, remember to ask your florist for suggestions on how to preserve your bouquet after the wedding. They will likely have all sorts of ideas, ranging from simply hanging them to dry to much more elaborate preservation services. After you have put so much thought into getting your wedding flowers to be perfect, you will surely want to keep some as a souvenir!