When an online florist delivers flowers at the doorstep of your loved ones, friends, family or even business partners, they serve as messengers of your sentiments. Since times immemorial, flowers have been gifted as token of love, joy, appreciation, care, solace or sympathy. Added to this, the insurgence of internet in our daily life, technological developments and added security has helped the timid but interested onlooker to cross over the barrier to be a dedicated customer. Thus, here we are, witnessing an exponential growth in the online floral business.
If you have passion, innovation, creativity and keen business acumen, you are all set to become a blooming online florist. It is always helpful for florist embarking upon a flower business, to keep few things in mind:
A target market: You must pinpoint your target customers.
A niche market: You may deal in flowers for all kind of occasions but create a dominant spot in the flower business market by specializing in a niche market and provide the best services, prices and offers to stand out.
Marketing: The creative side of your business must be well in resonance with the marketing side of your online florist. If you want to emerge as the market leader in the world of online florists then you must create a significant online presence and a website strategically advertised to attract web traffic and convert this web traffic to sales. Use social media such as Facebook and Twitter for being noticed widely. Advertise your flower business on sites that specialize in interesting content about flowers and flower arrangements. Your website should have an extremely creative, clean and easy to navigate layout. Use newer and more advanced technology. Post high quality photographs of flowers and floral arrangements. Promote your website by providing useful and informative content by way of articles, a blog, or an eBook about flowers, flower arranging etc. which provides information to the customers and solves their queries. Make it possible to receive orders 24/7 hours a day with checkout facilities during day or night.
Delivery: For a reliable online florist the delivery should be fast, efficient and always on time with freshness of flowers guaranteed.
International flower delivery is a service sought after these days. You can be a member of FTD (flower transworld delivery) or other such associations in case you need to send flowers to national or international destinations.
A florist is an important person in people’s life providing connections between them and their loved ones. It is fitting that online florist business is in a position to allure customers across various demographics and if you are someone who likes to spread love creatively, then you are in the right place; be an online florist.