20. April 2016 · Comments Off on Making a Profit When Owning a Florist · Categories: florist

What you should know

Many people who open a flower shop have artistic tendencies and feel that flower arranging would be an excellent means of expressing them, and the same sentiment is stressed by both designs schools and industry media.

As a result, they tend to focus on one-of-a-kind floral arrangements, which well-to-do customers can really afford and fully appreciate but have little appeal for middle-class buyers.

Here are some points to consider in setting up your business:

– If you focus on floral arrangements, you have probably given little thought to selling any arranged flowers. Note however, that most customers are attracted by the beauty of the flowers themselves, and they are even prepared to purchase such items as gifts.

– Note that certain holidays, including Christmas and Easter, call for a tremendous investment of time and an extensive inventory as well, Be sure that your clients are aware of the order and delivery requirements you have established for these busy periods, and let them know if you are unable to make any “rush” deliveries. In most cases, the latter will be made with a company vehicle, rather than outsourcing them.

– Remember to target those middle-income consumers who tend to favour flower vendors because their prices are more affordable. In many cases, they are not shopping for customized floral arrangement, any more than they expect to buy a custom-made car or a custom-designed suit.

– If you want to lower your prices and still make a profit, begin by reducing your arrangement costs and buying the flowers you consider to be affordable, For example, at a certain point, carnations might be high-mark-up flowers that you can price at several times their cost, while “stargazer” lilies may be far less profitable.

– While you want to include some new, exotic flowers in your arrangements, the ratio of these low-mark-up items to more profitable basic types must be kept under control as you aim for both profitability and the “look” you want to achieve.

Getting the wholesale flowers you need

To find these items at reasonable prices, try to be creative in your purchasing. Today, the oversupply of flowers is actually world wide, However, many retail florists are unaware of this because they rely on their supplier’s refrigerators and are accustomed to purchasing what they can sell in a single day. Understandably, wholesalers will not give them the best prices in this situation.

Remember also that there are no established prices in the wholesale flower market. What you end up paying is determined by the salesperson you deal with, whose ultimate goal is to make profit.

In addition, prices are usually lowered when the quantities ordered increase. However, this doesn’t mean that you can never get a lower price. Remember to ask the price and purchase a significant amount of one type of flower, even as much as a full box.

In order to sell this item within a reasonable amount of time, make it the “buy of the week” in your store to ensure that none of them will be wasted.

Above all, decide what you are going to sell on a day-to-day basis, Remember that you can go the full-service route or concentrate on specific events, and servicing banquets, weddings and funerals is quite different from handling home deliveries for special occasions and holidays.

In addition, your inventory will be based on your area of specialization. Generally speaking, you will need ribbon, vases, floral foam, baskets stands, wreathes and frames.

15. April 2016 · Comments Off on Prepping Up to Start Your Own Florist Business · Categories: florist

Thinking of going into the flower business? Then, as with every successful business one must be equipped properly so as to produce the best results – and that would include a complete range of floral supplies.

In this very competitive world where demands have to be constantly met, it’s very helpful if you have a good set of florist supplies on hand. Clients like being presented with lots of choices no matter what budget they have. They like having someone knowledgeable to consult with regarding color, quantity and style.

But no matter how skillful you are, if you’re working with limited tools and too few materials then your output would also be limited. It would help a lot if you can find cheap durable yet stylish materials to help you create you masterpieces.

That’s where the internet comes in. There are a lot of online businesses offering various promotions for their products. They have online brochures you can choose from complete with prices, specifications and availability. For simple events like a dinner party it’s sometimes enough working with the basic tools. But what happens when you’re offered a full-scale gala event?

Then a simple set of scissors and floral tapes won’t be enough. You would need a host of florist supplies to fill up the ballroom with intricate arrangements of floral blooms. You’d need to have access to flowers-lots and lots of flowers. And these have to be delivered at the right time. Too early and the flowers will wilt even before event, too late and the event would already be starting and you’d still be stuck with unarranged flowers.

And let’s not forget, floral arrangement is not just limited to placing flowers on a vase and plopping it in the middle of the table. You’d need to fill up aisles, tables, staircases, posts and maybe even ceilings and walls. You would need numerous things just to complete the look you’re aiming for. You’d need containers of different sizes, ribbons, vases, wires and beads and what have you.

So if I were you, I would start scouting around for the company which can provide you with all the floral supplies you would need. One should look for the best prices, quality materials and prompt service. It wouldn’t do at all to have the flowers you ordered arrive at your doorstep all dried up and bedraggled.

And lastly, it would help if the company you choose would have some kind of loyalty program which later could give you more discount for bulk orders, recommend the best equipment and find for you some very hard to find floral supplies.

10. April 2016 · Comments Off on Five Important Questions to Ask Florists · Categories: florist · Tags: ,

Sending flowers as a gift or along with best wishes for your loved ones is a very popular trend all over the world. To make it a pleasant experience for both the sender as well as recipient, it is very important to verify a few things. Therefore, whenever you plan to send flowers to your loved ones living in distant part of world, confirm the answers of following questions from your florist:

Can you advise me on which flowers would be best for sending on particular occasions?

This is very important to know the suggestions of florist. They are having long-term experience of flowers delivery, and they are well versed with the knowledge about the perfect flowers to send on a particular occasion. They also suggest which flower arrangement will be the best choice.

When will the flowers be delivered, how will they be transported, and how will they be packaged when they arrive?

Flowers should be delivered at the last possible moment, because the timing is very important. You are sending them on a particular occasion and if there is any delay, then no benefit of sending them. Therefore, you need to ensure timely delivery of flowers and other floral arrangements. The packaging of flowers and their arrangements should be according to the type of flowers, climate, and surrounding environment, as it is very important to ensure the freshness of flowers.

Will you charge any extra amount as taxes, overtime charges, gratuities, or fees that are not described?

Usually all the charges given on a florist’s website includes all the taxes and other charges. Even, its better to ask whether they charge anything extra apart from the said amount.

Do you have any special offers on Valentine’s Day, Christmas, or New Year?

Valentine’s Day, Christmas and New Year are the occasions when the volume of orders is maximum for all florists. They provide various kinds of offers like some rebate on delivery charges to a specific area, or discounts on customized flowers arrangements until a defined time (generally on advance booking of orders). Do not forget to check out for such offers.

What are the rules and regulations regarding cancellation/refund?

In some cases, like late delivery of services and any defaults in timely delivery like damaged flowers arrangements, and bouquets, florists provide order cancellation facilities. Confirm any such services being provided by florists.

05. April 2016 · Comments Off on Essential Tips To Become A Successful Florist · Categories: florist · Tags:

Almost every person is passionate about the infinite beauty of flowers. Even, one cannot ignore the momentous role of florists who actually underscore the exotic arrangement of flowers for every occasion. It is the brilliance of these people and their innovative experiments which make the occasion an impressive affair.

Considering this, here you will know about how the combination of flowers and their color shades blended with your knowledge and skills can make you a successful florist.

Tips to become a successful florist

• Take a diploma: There are many institutes that offer Certified Floral Designer programs. These institutes help in providing knowledge about the various types of flowers available in the market in different seasons. Although it is not mandatory to pursue a diploma, but it will definitely add a certain level of perfection and quality to your work.

• Know the latest trend: From time to time, the concept of flower arrangement changes and with this, it becomes crucial to know the market trend. Especially in the case of a wedding to find appreciations for your work, you can consult wedding supplements and magazines or even go through the rich and the informative wedding blogs. Some websites even provide lists of bridal stores and wedding planners who can tell you various ways of getting information about the market trends.

• Lesser inventory cost: It is must for the florists that they have minimum investment in the inventory. The reason behind the same is quite clear, and that is the perishable quality of its inventory products. Also the arrangement of the flowers can be quick, so it really doesn’t make sense to keep more and more flowers in stock.

• Be a part of a community: Being involved in the community requires participating in the community events that will let you see the arrangement live and also let you be in the spotlight. Also in order to make your presence noteworthy, you should be in the top five lists of the florists. This is possible only when you or your business name is in the list of preeminent service providers.

• Portfolio preparation: The exhibition of your florist workshops is must. It will engage more and more visitors and allow more and more people to know about your florist shop. For this a good photo session can be helpful. A professional photographer will take a photo session from various angles and draw attention to your florist talent in a better way.

These simple steps can add a way to your career journey as a successful florist. So follow these steps and work towards making a successful career as a florist.

26. March 2016 · Comments Off on Tips to Become an Online Florist · Categories: florist · Tags:

flower-delivery-applecross-300x200When an online florist delivers flowers at the doorstep of your loved ones, friends, family or even business partners, they serve as messengers of your sentiments. Since times immemorial, flowers have been gifted as token of love, joy, appreciation, care, solace or sympathy. Added to this, the insurgence of internet in our daily life, technological developments and added security has helped the timid but interested onlooker to cross over the barrier to be a dedicated customer. Thus, here we are, witnessing an exponential growth in the online floral business.

If you have passion, innovation, creativity and keen business acumen, you are all set to become a blooming online florist. It is always helpful for florist embarking upon a flower business, to keep few things in mind:

A target market: You must pinpoint your target customers.

A niche market: You may deal in flowers for all kind of occasions but create a dominant spot in the flower business market by specializing in a niche market and provide the best services, prices and offers to stand out.

Marketing: The creative side of your business must be well in resonance with the marketing side of your online florist. If you want to emerge as the market leader in the world of online florists then you must create a significant online presence and a website strategically advertised to attract web traffic and convert this web traffic to sales. Use social media such as Facebook and Twitter for being noticed widely. Advertise your flower business on sites that specialize in interesting content about flowers and flower arrangements. Your website should have an extremely creative, clean and easy to navigate layout. Use newer and more advanced technology. Post high quality photographs of flowers and floral arrangements. Promote your website by providing useful and informative content by way of articles, a blog, or an eBook about flowers, flower arranging etc. which provides information to the customers and solves their queries. Make it possible to receive orders 24/7 hours a day with checkout facilities during day or night.

Delivery: For a reliable online florist the delivery should be fast, efficient and always on time with freshness of flowers guaranteed.
International flower delivery is a service sought after these days. You can be a member of FTD (flower transworld delivery) or other such associations in case you need to send flowers to national or international destinations.

A florist is an important person in people’s life providing connections between them and their loved ones. It is fitting that online florist business is in a position to allure customers across various demographics and if you are someone who likes to spread love creatively, then you are in the right place; be an online florist.

16. March 2016 · Comments Off on Choosing the Best Florist on the Web · Categories: florist

Flowers make a perfect gift, whether they are for Christmas, a birthday, or just to say, “I love you!” The perfect flowers always make a statement and it’s easier than ever to send this kind of gift with the many florist shops on the web today. With so many flower delivery sites available, it can be difficult to know which one to choose. You want a good florist that will offer amazing flowers and great customer service, whether you purchase a small hand bouquet or a huge arrangement. To help you make the right choice, here are a few tips to follow that will help you make the right selection for your floral gift needs.

1 – Check Out Their Experience

One important tip to follow when you’re trying to choose the best florist on the web is to check out their experience. You want to make sure that they have plenty of experience handling floral arrangements and other gifts. With plenty of experience, they can help you to choose the right flowers and they’ll have the experience needed to create beautiful bouquets.

2 – Compare Prices

It’s also very important to compare prices when you are trying to select a good online florist. Check out prices to find out what competitive prices should be. The market is quite competitive with so many different florists on the web today, so it should be easy to find reasonable deals. Just make sure that the prices are clearly noted so you don’t get blindsided by hidden fees when you make an order.

3 – Look at the Website

When choosing a florist, it’s a good idea to take a close look at their website. You want to ensure they have a quality website that allows you to easily browse through all the gift options that are offered. Look for customer testimonials on the site as well. Check to see if they have received any online rewards or certificates as well. You can learn a lot by looking at their website, so take time to check it out before making your final decision.

4 – Find Out About Delivery

You’ll want to find out about the delivery options that are offered by the virtual florists you are considering. If they say they will deliver instantly, this is just a scam. No one can offer instant delivery. However, you do want to choose someone who will offer you quick delivery options when you need it. You should also check to see what charges are charged for delivery as well, so you aren’t shocked with delivery fees.

5 – Payment Options

Find out what payment options are accepted by the online florist before making your decision. Usually quality sites will allow you to pay with credit cards and some will allow you to pay with PayPal. If you do pay with credit card, make sure that the site offers good security so you are sure that your financial information is safe when you enter it to pay the site. If the site doesn’t offer secure payment options, take your business elsewhere.

10. March 2016 · Comments Off on Benefits of Using an Online Florist · Categories: florist

online-florist-1024x681When it comes to sending flowers, one of the easiest and most convenient ways is to order online. Using the service of an online florist lets you be in charge of the transaction and at your convenience with a click of a mouse. This approach to ordering flowers has so many benefits to the consumer.

Ordering flowers using on online florist means that you do not have to drive to the establishment to place your order. You will also find the same services that you would in a brick and mortar establishment. They can provide you with delivery to some of the same cities and town as a local establishment. In some cases, the same online companies have local establishment as well so if you have any issues and want to deal to a representative in person.

If you have not use the services of an online florist before, it is relatively easy selecting and ordering the flowers you need. Search online for online florist, and your favorite search engine will populate several vendors for you to select. Research the companies you are interested in using, and make sure you are dealing with a reputable company. Do this by checking the better business bureau to see if they have any complaints.

After you have selected a reputable online florist, the next step is to determine what type of floral arrangement you want to buy. Consider the quality, price and the length of time the arrangement will last, also the occasion and availability to your delivery area.

Think about any accessories or upgrades you want to add to your order. Normally, online florist offers their customers the option to use decorative containers, additional flowers as well as larger bouquets.
Personalizing your flower order is the next step, and you can personalize your card in any manner you would like. If you like poetry, add a poem to your floral arrangement. Always remember to include some identifiable method so the recipient knows the flowers are coming from you. Of course, you have the option to use the secret admirer method if you would like.

The final step is to indicate where and the time you want, your flowers delivered. Some online florist does not deliver to all locations, and some outsource the delivery and allow you to send flowers nationwide, but this information would be indicated at the florist website.

The next time you need flowers for that special someone order online to save time. You would be glad you did.

04. March 2016 · Comments Off on How to Order Flowers From Online Florists · Categories: florist · Tags: , , ,

Sending flowers online is very popular these days on all occasions. People take services of various online florists for sending exclusive flowers specially customized for happy occasions and social celebrations. Although one has to think about various aspects of flowers and their delivery before finally ordering flowers. Because, if you make any mistake in ordering flowers then you will not get another chance to wish you loved ones again on same day.

Most important things that you need to consider while ordering flowers through online florists is the quality of their service. There may be several online florists in your area, but not all of them are perfect in satisfying their customers with excellent and on time service. So, before making your selection of online flowers delivery service providers go through their websites carefully and check everything. Try to find out the answers of following questions:

Whether they provide flower delivery services in your desired area?
How good is their collection of flowers and flower arrangements?
Do they provide customized flowers for different occasions?
Do they have facility of order customization?
What is the average time taken by them in delivering flowers to desired location?
What is the guarantee of freshness of flowers?
Do they have facility of secure online payment?
How reliable is their service? What previous customers say about them?
Once you get answers of all these questions you are ready to order flowers from the selected online florist.

While making your selection of flowers, keep the distance in mind. More the distance, more the time taken in delivery of flowers to their destination, so in that case select flowers those are not so tender to vanish in very less time duration. Almost every online florist provides seasonal flowers on popular occasions. It will be a wise decision to use seasonal flowers to send your loved ones. You can even send flowers as gift on wedding, birthday and anniversary kind of occasions to your relatives and friends. Even you can surprise you wife, kids or girlfriend by order flowers from online florists on their birthday. It can be a cause of great happiness for them.

On popular festivals like Christmas and days like New Year, Valentine’s Day, Mother’s Day, Father’s Day and friendship day all florists provide some offers to their customers in order to get maximum number of customers and more revenues. Do take benefits of any such offer if they are present. So, whenever you plan to send flowers to your loved ones must follows the instructions given here in this article, in order to get maximum returns of your money.

29. February 2016 · Comments Off on What to Look for in a Wholesale Florist · Categories: florist

Today, companies are unable to find quality wholesale florists due to the changing economy. Corporations are merging with others, there are many technology changes and products suffer from these complex issues.

Below are some tips in finding the right wholesale florist in your area.

Florists provide their customers with knowledgeable, consistent sales staff. “Four out of five wholesale florists have salespeople who have been with the company for more than five years,” according to the Wholesale Florist & Florist Suppliers Association (WF&FSA).

Retailers value the individualized attention, expert knowledge and efficiency that this provides. Wholesalers know their retail customers’ favorite products and supplies. And they save their customers’ time by offering wide-ranging inventory and are able to obtain specialty items easily.

So when it comes to reliability and added value, retail florists know where to go-to their local wholesale florist. For years, wholesale florists have provided exceptional supplies, service, and expert knowledge to retail florists, event planners and wedding planners. Their customers keep coming back because of the reliability, quality, and convenience that florists provide and the feeling their wholesaler knows them and knows what they want.

In a survey of 358 retail florists conducted by the Florist & Florist Supplier Association, retail florists ranked florists as the best source of high quality cut flowers, as the most reliable supplier, and as the best value for their money. More than 90 percent of those surveyed praised florists for their courteous and professional salespeople and the long-term relationships that have emerged between retailers and wholesalers as a result.

In selecting a florist, there are four things to remember:

1. Open communication-retailers need to talk about their ideas and be open to
suggestions. Keeping an open mind will help the communication go smoothly.
2. Have a budget in mind-the florist can then help clients stay within monetary limits. Much
time can be wasted without a preliminary budget in mind.
3. Choose someone who is detail and service oriented-they should provide both in-store shopping for perishables and hard goods, and they should have delivery capabilities.
4. Quality and best selection of products-make sure the quality exceeds your expectations, and that there is a wide variety of choices.

In conclusion, keep in mind these key points when selecting a florist to build a relationship with. Many companies claim they are service-oriented or can handle large orders. It is recommended to interview several wholesale florists in your area before deciding. It may take some time to do this upfront, but well worth it in the end. The ultimate goal is to have a long-lasting, reliable relationship with your wholesale florist.

20. February 2016 · Comments Off on How To Choose Your Florist · Categories: florist · Tags:

With all the different types, colors, textures, shapes and sizes of flowers, choosing the right kind of flowers can seem like an overwhelming task. Fortunately there are some simple tips to help you find just the right florist for your needs.

For many people, choosing a florist is based on convenience. They may find themselves gravitating towards a particular florist simply because it is close to their homes or because their supermarket has a flower department. However, if you truly want the best, you have to be a little bit savvier when selecting your florist. Try looking one for one who is affiliated with a professional group. Professional florists who always try to be the best at their craft and business will belong to at least one of several groups such as wire services like FTD, Teleflora, etc. They will also be more likely to belong in other organizations such as a growers association, civic groups and the local chamber of commerce. Affiliation with these groups, especially wire services, not only say they are committed to their craft but this will allow customers to send flowers just about anywhere.

Look for a florist with quality products and good selection. The flowers should be fresh, the colors of the flowers should be rich and the plants should look healthy. Don’t go for florists whose flowers are already starting to show brown edges or wilting plants. Look for product selection variety as well. Florists that have cut flower arrangements, exotic flowers and tropical plants are usually considered to be of better quality than those who do not stock as many flowers. Florists with a larger stock of flowers usually rotate freshness better as well. A good florist is also somebody highly creative. Their artistic expression should show through the shop. If the florist has nothing else but the usual, ordinary bud vases, the customer should start looking for other florists with a more artistic flair. Creativity should be part of every good florists credentials. We believe this happens through accreditation with Floral Associations such as the American Institute of Floral Design (AIFD), a prestigious organization that tests and certifies florists with exceptional talent for design.

Aside from creativity, a good florist also knows how to establish rapport with the customer. They must be very good at customer relations because this is an important component of the floristry business. They must able to answer customer questions well and be able to provide customer with the same proper care and attention that he does to his flowers. A good florist should also remember the types of bouquets or arrangements you prefer, he must be able to keep track of your occasions and send you reminders about them. This happens with the use of modern floral technology. A good florist will also ask questions so they will know exactly what your needs are.

Another vital part of the business is the service. The florist must have his stall or establishment at a place that is clean and easily accessible and he must be open at convenient hours. A florist should also have a professional opinion ready, just in case customers have a hard time deciding what he wants. In addition to having quality flowers, a good florist will also have other complimentary products available, such as nice, decorative vases, floral food, and other gifts such as teddy bears, balloons, cards, etc.

A great florist will have years of experience and many returning happy customers. Its really great to find exceptional florist that you can always come back to whenever the occasion calls for it.