29. February 2016 · Comments Off on What to Look for in a Wholesale Florist · Categories: florist

Today, companies are unable to find quality wholesale florists due to the changing economy. Corporations are merging with others, there are many technology changes and products suffer from these complex issues.

Below are some tips in finding the right wholesale florist in your area.

Florists provide their customers with knowledgeable, consistent sales staff. “Four out of five wholesale florists have salespeople who have been with the company for more than five years,” according to the Wholesale Florist & Florist Suppliers Association (WF&FSA).

Retailers value the individualized attention, expert knowledge and efficiency that this provides. Wholesalers know their retail customers’ favorite products and supplies. And they save their customers’ time by offering wide-ranging inventory and are able to obtain specialty items easily.

So when it comes to reliability and added value, retail florists know where to go-to their local wholesale florist. For years, wholesale florists have provided exceptional supplies, service, and expert knowledge to retail florists, event planners and wedding planners. Their customers keep coming back because of the reliability, quality, and convenience that florists provide and the feeling their wholesaler knows them and knows what they want.

In a survey of 358 retail florists conducted by the Florist & Florist Supplier Association, retail florists ranked florists as the best source of high quality cut flowers, as the most reliable supplier, and as the best value for their money. More than 90 percent of those surveyed praised florists for their courteous and professional salespeople and the long-term relationships that have emerged between retailers and wholesalers as a result.

In selecting a florist, there are four things to remember:

1. Open communication-retailers need to talk about their ideas and be open to
suggestions. Keeping an open mind will help the communication go smoothly.
2. Have a budget in mind-the florist can then help clients stay within monetary limits. Much
time can be wasted without a preliminary budget in mind.
3. Choose someone who is detail and service oriented-they should provide both in-store shopping for perishables and hard goods, and they should have delivery capabilities.
4. Quality and best selection of products-make sure the quality exceeds your expectations, and that there is a wide variety of choices.

In conclusion, keep in mind these key points when selecting a florist to build a relationship with. Many companies claim they are service-oriented or can handle large orders. It is recommended to interview several wholesale florists in your area before deciding. It may take some time to do this upfront, but well worth it in the end. The ultimate goal is to have a long-lasting, reliable relationship with your wholesale florist.

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